Evaluate Your Website with this Simple Assessment

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By Maribeth Kuzmeski

If your new business results
depend on how your website is working, would you evaluate it? 

How do you measure the
success of your website? For Red Zone Marketing, we look at the number of new visitors,
how long people stay on the site, where they navigate to, and how many are
engaging by signing up for our email newsletter, a free report,

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Your Fans Tell Your Story, But What Are They Saying?

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By Maribeth Kuzmeski

If someone asks me why I am a Green Bay Packers fan, I
have a story about watching football with my Grandma and what spending time
with her meant to me. With a true fan, there is often an unbreakable bond
between generations connecting back to the past and igniting hope for the
future.

Green Bay Packers Fans cheering and sharing in the story of their team

All fans have a story. Ask anyone why they are a Mets
fan,

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Why Waste A Great Opportunity to Stand Out

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By Maribeth Kuzmeski

It’s easy to
answer questions the way people expect you to, but why not surprise them with
something authentic? We are all often asked, “How are you?” How do you answer
the question? Is there an opportunity there, or do you just waste breath by
answering, “Good.”

I asked a
client this trivial question recently and he replied, “A Box of birds!”

A bunch of birds on branches stand out

I paused and then
he reminded me that he is originally from New Zealand and this means that he is,

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The Ugly Discipline of Sales and Why It’s So Critical to Business

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By Maribeth Kuzmeski

How often do you admit that you’re in sales? In the beginning of my career, I cringed at the thought that I could be in sales. The fact is that no one wants to be sold, therefore, it is not all that popular to be in “sales.”

Today I recognize that most everyone is in some form of sales –
including, of course,

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What if Winning Really Was the Only Thing?

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By Maribeth Kuzmeski

After watching my son’s team, Clarkson University, lose in
overtime to Notre Dame in the NCAA Hockey Tournament, I was so disappointed and
sad for the boys, but also proud of the way they prepared, practiced, and
sacrificed for a whole season to get to that one game.

What if the livelihood of your business was similar to a
one-and-done NCAA basketball or hockey tournament game or national championship
football game?

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