Are you using video in your business? Video connects and gives viewers an inside look into your firm, insight, knowledge and personality. But did you know that there is a significantly higher chance that your clients and prospects will watch your video content than there is of them responding to your emails, letters, proposals, or even reading information on your websites and blogs?
A website with a video is 53 times more likely to come up on the first page result on Google than the exact same page without video?
In June, Red Zone Marketing conducted a survey of 641 financial advisors to see how they are operating, what they are facing in their businesses right now, and… how they are marketing given social distancing.
We will release more information about the survey but wanted to start with the top marketing ideas that were uncovered, and our subsequent research into the specific resources for conducting these activities on your own.
The study was conducted June 15-19,
Advisor Pulse Survey Results: How Advisors Are Operating in This New Era of Uncertainty
I believe the face of marketing has changed. And I’m not talking about “marketing in a crisis.” I’m talking about the fact that our ability to market our businesses and services may have changed forever (or at least for a long time).
While you are working from home, perhaps have less work to do, and have extra time usually consumed by socializing, why not section off some of your availability to upgrade your marketing? It actually may be a great time to evaluate what you are doing and plan for the future of your business.
1. Improve Your Brand
Take some time to evaluate and rate your brand. This could include your logo,