5 Digital Marketing Trends That Will Drive Your Success

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Prefer to listen over read? Check out this short video on the 5 Digital Marketing Trends.

Whether you are just starting or have been thriving for decades, your future success will depend on your ability to adopt trends in digital marketing.

While many firms have preferred face to face sales and marketing in the past, this way of doing business has been swiftly overshadowed. The future of digital marketing has hit us over the head and may just be here to stay.

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How Do I Get People To Talk?

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When I started in business I thought (naively) that if I am good at what I do that word will get around. I have since realized that people don’t spend their time talking about things that are “good.” People don’t find a reason to talk about the things that are supposed to be there (i.e. good marketing, sound investments, good service, good food, etc.). It’s not exciting enough to work into a conversation.

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Virtual Prospecting

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We accessed content from 20 sales experts, articles, videos, and interviews
with top advisors in order to compile these best ideas for closing more sales using virtual meetings.

Learn more and access the report below.

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A 7 Point Checklist for Improving Your Marketing in 2021

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Throughout the second half of 2020, Red Zone Marketing conducted four comprehensive surveys of thousands of financial professionals to see how they are conducting marketing given the constraints of social distancing and other effects of the pandemic.

We learned the top marketing strategies that are actually generating new business, uncovered the exact resources, how to’s and specific strategies. The result is a checklist you can use to evaluate your proficiency and potential areas you may want to upgrade in order to increase new business in 2021.

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What is the Message that Your Marketing Sends?

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When a business is conducting marketing activity – asking for referrals, posting on social media, running a webinar, sending out an email campaign, advertising, etc. – do you ever consider why they are doing it? What is the message they are sending?

  • Desperate for new business
  • Salesy and trying to take advantage of others
  • Services are needed and they are sharing value and information that will help others 
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