Category Archives: Marketing

How Advisors Are Operating in This Era of Uncertainty – September Data Results

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Red Zone Marketing conducted research from Sept 15-21, sponsored by Incapital, to find out how financial professionals are adapting and changing in response to crisis conditions. This is the third time we have conducted this survey (May, June & September 2020) and it continues to produce interesting insights as financial professionals navigate the landscape of their operations.

Key Findings

The research uncovered the marketing strategies today that are actually producing new clients.

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What is ‘Snackable’ Content and Why Should You Create it?

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According to Hubspot, ‘Snackable’ content is short, easily digestible content that is often visually engaging. 

The purpose of creating this short content is to offer immediate entertainment or insights, prompt others to share socially, attract new leads, and drive people to your website for longer-form content (like a blog) to consume on the same topic.

Four types of snackable content formats that can lead to meaningful outcomes are: 

  • Quote Graphics
  • Infographics
  • Memes
  • Gifs
  • These types of snackable,

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    Sharing Video May Be the Tipping Point for Prospect Conversion

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    Are you using video in your business? Video connects and gives viewers an inside look into your firm, insight, knowledge and personality. But did you know that there is a significantly higher chance that your clients and prospects will watch your video content than there is of them responding to your emails, letters, proposals, or even reading information on your websites and blogs?

    A website with a video is 53 times more likely to come up on the first page result on Google than the exact same page without video?

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    Marketing Has Changed. Are You Ready?

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    I believe the face of marketing has changed. And I’m not talking about “marketing in a crisis.” I’m talking about the fact that our ability to market our businesses and services may have changed forever (or at least for a long time).

    I recently did a video/webinar presentation on Marketing in the Age of Social Distancing (the webinar replay recording is here). When I began researching for the presentation,

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    A Power-Packed Reading List During Quarantine Times

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    As most of us are spending all of our time quarantined inside the house, I wanted to share with you my reading list of books I love to help us market through this crisis and think differently. I hope you enjoy these!

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    Discipline Strategy by Dr Tim Coomer

    Tim Coomer is a friend of mine and one of the smartest businesspeople I have ever met. He is a serial entrepreneur and personality researcher with a deep understanding of how personality impacts performance.

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