When prospects meet with you for the first time, they usually already feel positive, negative or neutral about doing business with you. And how they feel when they come to you will likely be a critically important factor determining whether they will eventually do business with you or not.
Our predispositions often play out the way we thought they would. It’s not really a mystery, just human nature and psychology. If people come to the table wanting to work with you,
Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from conception to results. More often than not, we see marketing strategies stopping and starting, stopping after the strategies begins to work, or never starting at all. It may seem ridiculous that this occurs on such a regular basis, but it is really what we see happen over and over again.
One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.
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