There’s a seismic shift happening in college athletics — and it’s creating a $20.5 million opportunity at every major university. My work as a professor at Oklahoma State and through an organization I created called The Brand Squad, I have found myself front and center with this issue.
Following the House v. NCAA settlement, schools will soon begin sharing revenue directly with student-athletes — up to $20.5 million annually per school. That’s not NIL. It’s university-distributed income or required revenue sharing that will flow into the hands of student-athletes.