Stop Doing This – and Start Winning More Clients
Do you know someone who tells the most long-winded stories and often fails to get to the point? Or maybe they have a bad habit of leaving out the most interesting parts until the very end?
Hiding the most relevant pieces of a story within other distracting information is called burying the lede and can be fatal in advisor marketing. The phrase “don’t bury the lede” was originally used in journalism to teach writers how to grab the attention of their audience, but today I’m using it in marketing for the same reason.