When you fill your marketing and website with perfectly created marketing phrases and pictures of models strolling past ocean waves, it’s certainly aesthetically pleasing. Butin order to compel people to read your materials and find out more about your firm, your message must sound authentic. Marketing today should be as authentic as you are. Don’t talk AT your audience with pushy messaging. Talk TO them.
The words you use should be the words your clients and prospects would use to describe their challenges,