Second-guessing where to focus your financial advisor digital marketing efforts? You’re not alone. To anyone but the professional marketer, media looks like media looks like media. Am I right? Just “get it out there” seems to be the refrain. There is no doubt that the digital landscape has blurred the lines between media types—owned, earned, and paid—but it’s imperative to differentiate between the three in order to organize and execute a successful content marketing campaign.
Do you know what the number one impediment to content creation is for financial advisors? You guessed it—time. This is not to say that a lack of desire or a limited knowledge of technology might not also be to blame, but time is the single greatest obstacle advisors face when it comes to creating original content. Learning how to repurpose your advisor content will go a long way!
So, when you finally do get around to writing a blog,
As a financial advisor, you know you need to be producing and disseminating original content. You know it not only improves your SEO, but establishes you as an expert in your field and serves as a way to build trust and bond with prospects and clients online. This means you need to conquer content writing!
But, content creation isn’t your forte and the mere thought of writing one article—let alone one article a week—puts a lump in your throat.
Throughout the second half of 2020, Red Zone Marketing conducted four comprehensive surveys of thousands of financial professionals to see how they are conducting marketing given the constraints of social distancing and other effects of the pandemic.
We learned the top marketing strategies that are actually generating new business, uncovered the exact resources, how to’s and specific strategies. The result is a checklist you can use to evaluate your proficiency and potential areas you may want to upgrade in order to increase new business in 2021.
When a business is conducting marketing activity – asking for referrals, posting on social media, running a webinar, sending out an email campaign, advertising, etc. – do you ever consider why they are doing it? What is the message they are sending?