Second-guessing where to focus your financial advisor digital marketing efforts? You’re not alone. To anyone but the professional marketer, media looks like media looks like media. Am I right? Just “get it out there” seems to be the refrain. There is no doubt that the digital landscape has blurred the lines between media types—owned, earned, and paid—but it’s imperative to differentiate between the three in order to organize and execute a successful content marketing campaign.
Do you know what the number one impediment to content creation is for financial advisors? You guessed it—time. This is not to say that a lack of desire or a limited knowledge of technology might not also be to blame, but time is the single greatest obstacle advisors face when it comes to creating original content. Learning how to repurpose your advisor content will go a long way!
So, when you finally do get around to writing a blog,