Category Archives: Content

Digital Storytelling – Bring Your Stories to Life Online

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Digital Storytelling uses multimedia tools to bring stories or narratives to life. Digital stories are versatile and can cover a wide variety of topics. You may create them to explain a concept, to educate in an interactive way, or even to recap an event.  Digital stories usually are videos that include music, other audio, images, and video clips with text overlay (or captions) that come together to tell the story. 

Like with any marketing project, you’ll want to begin with the end in mind by answering the following questions:

  • Goal/ Purpose: What do you hope to accomplish by sharing this story?

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What is ‘Snackable’ Content and Why Should You Create it?

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According to Hubspot, ‘Snackable’ content is short, easily digestible content that is often visually engaging. 

The purpose of creating this short content is to offer immediate entertainment or insights, prompt others to share socially, attract new leads, and drive people to your website for longer-form content (like a blog) to consume on the same topic.

Four types of snackable content formats that can lead to meaningful outcomes are: 

  • Quote Graphics
  • Infographics
  • Memes
  • Gifs
  • These types of snackable,

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