Tag Archives: digital marketing

Digital Storytelling – Bring Your Stories to Life Online

Share Button

Digital Storytelling uses multimedia tools to bring stories or narratives to life. Digital stories are versatile and can cover a wide variety of topics. You may create them to explain a concept, to educate in an interactive way, or even to recap an event.  Digital stories usually are videos that include music, other audio, images, and video clips with text overlay (or captions) that come together to tell the story. 

Like with any marketing project, you’ll want to begin with the end in mind by answering the following questions:

  • Goal/ Purpose: What do you hope to accomplish by sharing this story?

Continue Reading

5 Digital Marketing Trends That Will Drive Your Success

Share Button

Prefer to listen over read? Check out this short video on the 5 Digital Marketing Trends.

Whether you are just starting or have been thriving for decades, your future success will depend on your ability to adopt trends in digital marketing.

While many firms have preferred face to face sales and marketing in the past, this way of doing business has been swiftly overshadowed. The future of digital marketing has hit us over the head and may just be here to stay.

Continue Reading

What is ‘Snackable’ Content and Why Should You Create it?

Share Button

According to Hubspot, ‘Snackable’ content is short, easily digestible content that is often visually engaging. 

The purpose of creating this short content is to offer immediate entertainment or insights, prompt others to share socially, attract new leads, and drive people to your website for longer-form content (like a blog) to consume on the same topic.

Four types of snackable content formats that can lead to meaningful outcomes are: 

  • Quote Graphics
  • Infographics
  • Memes
  • Gifs
  • These types of snackable,

    Continue Reading

    How to Set Up a Pop-Up Video Studio in Your Home or Office

    Share Button

    Lately I have been spending several hours a week recording videos in my home office for my clients, social media, my website and for the virtual university classes I teach. In fact, I recently recorded videos for my new series called, 85 Million Dollar Marketing Tips, filled with bite size segments of successful marketing strategies.

    I wanted to share how easy and inexpensive it is to set up your own video studio.

    Continue Reading