Category Archives: Financial Services

How to Create a Client-Attracting LinkedIn Profile

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What is your ideal prospect doing when they land on your LinkedIn profile page? Hopefully, it’s staying and reading through. But how can you be sure?

Here’s the problem: if you have a Linkedin profile, it’s one of the top results people will see when they Google your name or start researching you or your business online.

Use Market Intelligence to Take the Guesswork Out of Prospecting

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Conducting market research on your audience will reveal critical information that enables you to understand the best methods for communicating and appealing to them. You can tailor your value proposition to their pain points and approach them as a trustworthy advisor offering meaningful solutions—not just another talking head speaking into the void. 

Your Prospects Don’t Have Short Attention Spans

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People Don’t Have Short Attention Spans. It’s the Content that Isn’t Interesting.

The truth is out! Humans don’t actually have shorter attention spans than goldfish, it’s just that most of the content we’re consuming isn’t interesting enough to hold our attention. 

So what’s with the goldfish?

In 2015, the internet erupted with the statistic that humans have an 8-second attention-span. Less than that of a goldfish! Well,

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