Tag Archives: Red Zone Marketing

How To Use Content Marketing To Attract Your Best Clients

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Every day we are seeing more financial advisors venturing into the wild world of content marketing. Why? Well, it’s a new, slightly complex, yet proven way to generate new, qualified prospects. So, let’s go over the basics of what you need to know and how to get started. 

1. What is content marketing?  Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. Its purpose is to attract and retain a clearly-defined audience and ultimately drive profitable customer action.

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The Secret Power of Smarketing: The 3 keys to a successful combination of marketing and sales

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How is it that a business can be really great at sales but not at marketing, or vice versa? Don’t these two skills go hand in hand? The reality is if you are not closing enough new sales it is either a sales or marketing problem and in rare cases both. The solution?  Implementation of a “Smarketing” process in your business.

The two statements I hear a lot are:

“If I get in front of a qualified prospect,

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Five Ways to PROVE Your Value

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By Maribeth Kuzmeski

When a business states that they “provide exemplary service” do you think people actually believe this? It is like saying, “trust me” or “the check is in the mail.” Empty statements void of facts are a waste of words today.

We have to do better than this. Today it is harder than ever to get a prospect to pay attention, much less believe that your value may be worth it.

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Evaluate Your Website with this Simple Assessment

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By Maribeth Kuzmeski

If your new business results
depend on how your website is working, would you evaluate it? 

How do you measure the
success of your website? For Red Zone Marketing, we look at the number of new visitors,
how long people stay on the site, where they navigate to, and how many are
engaging by signing up for our email newsletter, a free report,

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Your Fans Tell Your Story, But What Are They Saying?

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By Maribeth Kuzmeski

If someone asks me why I am a Green Bay Packers fan, I
have a story about watching football with my Grandma and what spending time
with her meant to me. With a true fan, there is often an unbreakable bond
between generations connecting back to the past and igniting hope for the
future.

Green Bay Packers Fans cheering and sharing in the story of their team

All fans have a story. Ask anyone why they are a Mets
fan,

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