Tag Archives: Red Zone Marketing

Creating An Effective One Pager

Share Button

A one page brand overview is an incredibly helpful marketing piece that will inform prospects, guide those who could refer you to effectively describe what you do, and will help those within your firm describe the firm consistently as well.

Creating a “Branding One Sheet” can be done quickly and easily. It is not meant to be a large format or trifold brochure with lots of words and detailed design. Just a simple,

Continue Reading

Being in Sales is Unpopular but is Critical for Business

Share Button

How often do you openly share that you’re in sales? The fact is, no one wants to be sold, so sometimes, sharing you’re in “sales” is not positively received by others.

But popular or not, selling skills are critical to growing a business, increasing profitability, and ultimately thriving! However, it is apparently so shunned as a discipline that it isn’t even taught where we get much of our initial business training – at universities.

Continue Reading

Do You Struggle Sharing Your Value? Lessons from The Million Dollar Round Table

Share Button

This week I had the honor to speak at the Million Dollar Round Table (MDRT). It became immediately clear that the challenge of creating a powerful and precise description of what you do, your value, and why someone should work with you – is a WORLDWIDE issue for financial professionals.

Attending MDRT were financial professionals from across the globe that spoke many different languages (the presentation translators were amazing). Across borders and continents,

Continue Reading

A 3-Step Plan to Implement Ideas From Conferences You Attend

Share Button

It’s conference time once again with many firms hosting their large summer meetings. When you attend these meetings, do you get ideas to improve your business, increase revenue, or create other efficiencies?

Most meetings actually do bring many ideas that will help improve your business. The key is having a plan to get them home with you and implement them. Oftentimes, we return to the office with good intentions to get new initiatives started,

Continue Reading

Evaluate Your Website by Answering 4 Quick Questions

Share Button

Bringing in new business and new clients may require having a better website. In fact, it may require having a great website. But how do you know if your website is great? Simply put – the site should help you reach your goals. So, what are your goals, and is your site working? Take this quick 4-question assessment to evaluate how your site is working for your firm.

  • Why do you have a website?
  • Continue Reading