4 Questions to Ask to Determine Your Unique Differentiation
With countless financial advisors offering similar services, it’s crucial for professionals to develop a unique marketing position (UMP) that sets them apart and resonates with their target audience. This article delves into discovering your differentiators and clarifying your value proposition by asking four pivotal questions
Analytics Deep Dive: Measuring Marketing
ROI
If you’re not tracking your marketing, you’re not really marketing— you’re guessing. You should know your CPA— cost per acquisition— and LTV—
lifetime value of a client.
What does it cost to bring someone in through a seminar, a webinar, or a social ad? What about an event where your clients are asked to bring someone? Where are your best clients actually coming from?
Use your CRM or simple spreadsheets or tools like HubSpot, or Zoho to track Source, Spend, Conversion, and Retention.
When you know your numbers, you know where to double down— and where to stop wasting time. Marketing isn’t magic. It’s math.
Know your ROI, and you’ll know exactly how to grow
Micro-Targeted Facebook/LinkedIn Lead Gen Ads
Running social ads is easy. Running profitable ones? That’s where strategy kicks in. And if you’re running ads without micro-targeting…you might be missing your best prospects.
Start specific. Target women business owners over 45. Or engineers within 10 years of retirement. The more focused the audience, the more effective your message becomes.And instead of sending people to your website where they may or may not take action, use lead-gen forms right inside Facebook or LinkedIn. They’re fast, mobile-friendly, and convert better.
