Bringing in new business and new clients may require having a better website. In fact, it may require having a great website. But how do you know if your website is great? Simply put – the site should help you reach your goals. So, what are your goals, and is your site working? Take this quick 4-question assessment to evaluate how your site is working for your firm.
Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. You want your bio to include Connection Points – things that your prospects can relate to. People will connect with you when you share something memorable about yourself and your background.
For example, telling people why you are in your business and your background story are excellent connection points that are memorable.
When a business states that they “provide exemplary service” do you think people actually believe them? It is like saying, “trust me” or “the check is in the mail.” Empty statements, void of facts, are a waste of words today.
We have to do better than this. Today it is harder than ever to get a prospect to pay attention, much less believe that your value may be worth it.
Here are five tips for proving your value to prospects:
You have a strategy, right? You don’t just bounce from one hot new tactic to another – do you?
If we’re being honest, we all may stray from our strategy from time to time. When business conditions are more difficult we often go into survival mode and think only of the tactics that will bring us more immediate sales. We may announce a promotion, schedule events, advertise, reduce the price, increase offerings,
Don’t assume that people are excited to talk about the core deliverables of your firm. After all, those things are supposed to be there (i.e. sound investments, good service, good food, etc.). What people will remember and talk about are the unexpected things you have done or said that set you apart. And, it’s often the small things that grab their attention.
A memorable interaction should result in leaving something behind with the people you encounter: a thought,