Tag Archives: redzonemarketing

How To Use Content Marketing To Attract Your Best Clients

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Every day we are seeing more financial advisors venturing into the wild world of content marketing. Why? Well, it’s a new, slightly complex, yet proven way to generate new, qualified prospects. So, let’s go over the basics of what you need to know and how to get started. 

1. What is content marketing?  Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. Its purpose is to attract and retain a clearly-defined audience and ultimately drive profitable customer action.

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LinkedIn Prospecting Strategies – FOR REAL

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The Struggle with Business Development

Almost every advisor I talk with struggles with business development. If you’re reading this blog and can identify with that initial statement, just know that you’re not alone. 

During those conversations, I try to determine the root of their struggle. The  majority of the time, the reply I get is “I can’t find enough qualified people to talk business with”…or some variation of that statement.

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3 Ways to Get Your Brand To Go Viral

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How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years.  Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that I think we can apply. 

1. Exploit Your Uniqueness. Being different is risky.

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Measuring Your Value For Your Clients

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Value is in the eye of the beholder. The problem is, the beholder – your client or prospect – may not know the value you are delivering. Most of the advisors I have worked with over the years are providing significant value through investment advice, investment selection, planning for the future, retirement income planning, advice, guidance, and above-and-beyond service. So, what’s the catch?

I believe advisors need to message their value more succinctly,

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A Powerful Solution for Giving Your Prospects A Clue About Who You Really Are

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There is a major issue in financial services, and it very
well may be holding you back from getting the new clients you desire. I wonder
if you have recognized it also. When you walk into a business function or
cocktail party and introduce yourself as a financial advisor, the majority of
people will want to get away. Why are advisors so repelling? Shouldn’t you be
attractive based on all the meaningful work that you do in this noble
profession?

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