Tag Archives: Red Zone Marketing

If Your Prospects Aren’t Biting, Here is The Solution

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A financial advisor called me last week and explained that
he has a marketing problem. His problem is actually fairly typical and very
frustrating. He is spending money on client events, has run several prospect
seminars, is posting on social media, updated his website recently, and has
even tried a series of targeted Facebook ads.

His efforts are not producing new clients, and he is worried
about his book of business shrinking due to the age of his clients.

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Getting People to Remember You

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When I started in business I thought (naively) that if I am
good at what I do, word will get around. I have since realized that people
don’t spend their time talking about things that are “good.” People don’t find
a reason to talk about the things that are supposed
to be there (i.e. good marketing, sound investments, good service, good food,
etc.). It’s not exciting enough to work into a conversation.

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Finding A Memorable Hook

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What makes prospective clients remember us? It’s our
excellent work, right? That’s what I used to think. But there are individuals
that are good at their jobs everywhere. That isn’t exactly in and of itself memorable.
So what can help us become memorable? I think in addition to excellent work, we
all need a hook too.

The name of my company is Red Zone Marketing. When you have
a color in the name of your company,

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When is the Best Time to Post Marketing Content?

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We often get asked – when is it the best time to post on
social media, advertise, or host an educational event? When is the best time to
send an email? And the answer is…it depends. And, no one wants to hear that. Wouldn’t it be great if there was
one true answer to these questions? But the fact is, it truly requires you
doing some work analyzing your own data.

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Company Culture & Its Impact on Business Growth

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Have you given your company culture much thought lately?

If asked, could your clients describe your firm’s culture?

And what about your team members? Could they define it?

You may be wondering why company culture matters so much. People come to work, they do their job and somehow it works and your business keeps moving forward. I recently came across a company that made me think more about company culture and its greater impact on a company’s growth.

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