Category Archives: Marketing

The Difficulty of Successful Marketing

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Do you find it difficult to take a marketing idea from start to finish? More often than not we see marketing initiatives stopping and starting, or never starting at all. We see it happen over and over again. So what can you do?

One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.

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Creating An Effective One Pager

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A one page brand overview is an incredibly helpful marketing piece that will inform prospects, guide those who could refer you to effectively describe what you do, and will help those within your firm describe the firm consistently as well.

Creating a “Branding One Sheet” can be done quickly and easily. It is not meant to be a large format or trifold brochure with lots of words and detailed design. Just a simple,

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Don’t Stray from Your Strategy – How to Get Your Marketing Back on Track

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You have a strategy, right? You don’t just bounce from one hot new tactic to another – do you?

If we’re being honest, we all may stray from our strategy from time to time. When business conditions are more difficult we often go into survival mode and think only of the tactics that will bring us more immediate sales. We may announce a promotion, schedule events, advertise, reduce the price, increase offerings,

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3 Infomercial Elements that Make Them a Marketing Success

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Infomercials help brands sell billions of dollars of products and services every year. While some view infomercials as second-rate, over the top cheesy campaigns, in general, they work. That’s why they are on all the time! So whether or not you’ve purchased the latest kitchen gadget you saw on an infomercial (and gotten a second one free because you ordered within the allotted time!) here are 3 Infomercial Elements that make them a marketing success.

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Predict Your Marketing Success In 2018

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Take this quick assessment to predict your marketing success in 2018 and find areas to improve.

1. Do you have an up-to-date website with at least one call-to-action? This call-to-action can be to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, etc.

Value: 5 points for one or more calls-to-action.  _______

Value: 5 additional points for each call-to-action that is already generating qualified leads.

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