Category Archives: Marketing

When to Pull the Plug on Your Marketing Effort

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Oftentimes, we act too fast when it comes to pulling the plug on a marketing effort we don’t think is working. So how do you know when or if it is time to pull the plug? It comes down to hard work.

One issue with hard work is that when we dedicate our time, we REALLY want it to pay off. However, sometimes it doesn’t. Occasionally this makes us question whether to put time,

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Creating More Effective Marketing

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When you fill your marketing and website with perfectly created marketing phrases and pictures of models strolling past ocean waves, it’s certainly aesthetically pleasing. Butin order to compel people to read your materials and find out more about your firm, your message must sound authentic. Marketing today should be as authentic as you are. Don’t talk AT your audience with pushy messaging. Talk TO them.

The words you use should be the words your clients and prospects would use to describe their challenges,

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The Difficulty of Successful Marketing

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Do you find it difficult to take a marketing idea from start to finish? More often than not we see marketing initiatives stopping and starting, or never starting at all. We see it happen over and over again. So what can you do?

One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.

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Creating An Effective One Pager

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A one page brand overview is an incredibly helpful marketing piece that will inform prospects, guide those who could refer you to effectively describe what you do, and will help those within your firm describe the firm consistently as well.

Creating a “Branding One Sheet” can be done quickly and easily. It is not meant to be a large format or trifold brochure with lots of words and detailed design. Just a simple,

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Don’t Stray from Your Strategy – How to Get Your Marketing Back on Track

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You have a strategy, right? You don’t just bounce from one hot new tactic to another – do you?

If we’re being honest, we all may stray from our strategy from time to time. When business conditions are more difficult we often go into survival mode and think only of the tactics that will bring us more immediate sales. We may announce a promotion, schedule events, advertise, reduce the price, increase offerings,

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