Category Archives: Marketing

It Takes Guts to Stand Out in Business

Share Button

Standing out typically doesn’t happen on its own. Standing
out requires choice. I chose to name my company Red Zone Marketing, focus on marketing
activities that will impact closing sales now (similar to red zone offensive
strategies in football), and carry through the analogy and thought process in
all that my firm does. I even have a themed football card as a business card
and always wear red. Yes, it’s different,

Continue Reading

It’s not about the work – it’s about the outcome!

Share Button

When people share that they need more
marketing, early on in my career I understood that this is not what anyone
really wants. No one wants more social media posts, advertising, direct mail,
seminars to run, videos created… or more work to do. No, they just want more
interested people to talk with about their services.

Marketing is not about doing more activity, it’s about increasing
the number of people you can impact. In financial services,

Continue Reading

Marketing is Misunderstood: Get It Right in 2019

Share Button

I think many people get marketing all wrong. Many will spend much time deciding what they are going to DO for their marketing in 2019. Whether that is hosting prospect events, running a direct mail campaign, requesting referrals from existing clients, or managing social media channels, your approach may be wrong.

I believe you should instead focus more on what you are going to SAY. When you’ve fine-tuned your messaging, you’ll see much better results no matter what your marketing efforts are.

Continue Reading

The Best Way to Upgrade Your Marketing in 2019

Share Button

If you think the most important element of acquiring new clients is the time you spend on marketing efforts, the number of events you host, how many times you ask for referrals, or how often you post on social media – you will likely be disappointed.

Do you know the best way, with the least cost, to upgrade your marketing and business development efforts? Change the words you use. Verbally, on your website,

Continue Reading

Fitting In Is A Terrible Way To Market: But What’s The Alternative?

Share Button

I am not sure why some businesses and individuals think that fitting in is a good marketing strategy. It is safe sounding like everyone else. And frankly, being conservative in your financial strategy is completely different than taking on a safe marketing strategy. They are not the same.

When someone plays it safe in marketing they become a gray suit on a gray wall. No one can see you or much less remember you when they really need you.

Continue Reading