Finding A Memorable Hook

Share Button

What makes prospective clients remember us? It’s our
excellent work, right? That’s what I used to think. But there are individuals
that are good at their jobs everywhere. That isn’t exactly in and of itself memorable.
So what can help us become memorable? I think in addition to excellent work, we
all need a hook too.

The name of my company is Red Zone Marketing. When you have
a color in the name of your company,

Continue Reading

When is the Best Time to Post Marketing Content?

Share Button

We often get asked – when is it the best time to post on
social media, advertise, or host an educational event? When is the best time to
send an email? And the answer is…it depends. And, no one wants to hear that. Wouldn’t it be great if there was
one true answer to these questions? But the fact is, it truly requires you
doing some work analyzing your own data.

Continue Reading

Company Culture & Its Impact on Business Growth

Share Button

Have you given your company culture much thought lately?

If asked, could your clients describe your firm’s culture?

And what about your team members? Could they define it?

You may be wondering why company culture matters so much. People come to work, they do their job and somehow it works and your business keeps moving forward. I recently came across a company that made me think more about company culture and its greater impact on a company’s growth.

Continue Reading

Here’s WHY You Need to Be Asking Why

Share Button

Why do we do things over and over without ever asking, “why?”
For instance, when someone sneezes, I always say, “God bless you.” And when I
make chili, I always put in 1 bay leaf and ¾ can of beer…but NEVER one full beer.
But WHY?


Do you ever do things that you can’t explain?

“Why” is one of the most powerful words that leads us to deeper
understanding.

Continue Reading

Celebrate Your Business Wins Like a True Football Fan

Share Button

It’s Super Bowl time. As a big football fan, I always love
the Big Game (although it is a lot more fun when my team is in it). But at this
time of the year, I always think about the odd way that fans like me react
while watching a game in which we have zero control over the outcome.

For instance, I am superstitious when watching games
(wearing my “lucky” t-shirt),

Continue Reading