People Don’t Have Short Attention Spans. It’s the Content that Isn’t Interesting.
The truth is out! Humans don’t actually have shorter attention spans than goldfish, it’s just that most of the content we’re consuming isn’t interesting enough to hold our attention.
So what’s with the goldfish?
In 2015, the internet erupted with the statistic that humans have an 8-second attention-span. Less than that of a goldfish! Well,
Part 2: Creating the Right Fix
In our last article, we covered the basics of quiet quitting. What it is, why it has evolved, and how it is affecting present-day work culture. Now, we seek to answer the question, “What does all this mean for you?”
It means that you’ll have a sizeable competitive advantage if you create a workplace that values and validates the entire team that drives your business.
That’s the point – they likely aren’t telling you.
You know how hard it is to recruit top talent. You also know how hard it is to keep top talent once you’ve brought them on board.
And it’s only getting harder.
Because people are increasingly feeling disengaged at work. On the one hand, they’re still recovering from the COVID-19 pandemic, which has led them to reprioritize their work-life balance.
Before the dawn of the internet age, marketing looked a lot different. The first time a potential client heard about your company or brand was because you were already reaching out to them.
This approach was called outbound marketing, in which you had to reach out to the contact in order to begin the prospecting process. Many times this involved a phone call. And it could be argued that outbound marketing is why caller ID was invented,
The best messaging in the world can’t shine through a shoddy or outdated website. But the sharpest-looking website also won’t convert visitors into clients if the messaging isn’t on target for your ideal client profile. You have to strike the right balance between presenting long- and short-form content alongside engaging visuals.