If your brand were to wake up in the morning and look and the mirror, what would it look like? Dress like? Sound like? What would it say?
Would it be confident or meek? Outgoing or introverted? Noticeable or overlooked? Exciting or blasé?
When I speak about the importance of branding, I can’t help but want to draw the analogy between branding and identity. I find it’s often easier to understand just how important it truly is when you think of it in these terms.