Category Archives: Business

Finding A Memorable Hook

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What makes prospective clients remember us? It’s our
excellent work, right? That’s what I used to think. But there are individuals
that are good at their jobs everywhere. That isn’t exactly in and of itself memorable.
So what can help us become memorable? I think in addition to excellent work, we
all need a hook too.

The name of my company is Red Zone Marketing. When you have
a color in the name of your company,

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Company Culture & Its Impact on Business Growth

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Have you given your company culture much thought lately?

If asked, could your clients describe your firm’s culture?

And what about your team members? Could they define it?

You may be wondering why company culture matters so much. People come to work, they do their job and somehow it works and your business keeps moving forward. I recently came across a company that made me think more about company culture and its greater impact on a company’s growth.

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What Real Fans of Your Business Will Do

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Sometimes we do things in certain circumstances that we normally wouldn’t do…ever.  I’m a Green Bay Packer fan, born and raised in Wisconsin. You may have noticed that many Packer fans wear what is commonly referred to as a “cheesehead.” Now, WHAT would possess someone of seemingly normal intelligence to wear a bright yellow foam hat shaped like a wedge of cheese?

Some Packer fans wear these yellow foam hats in public…at a game surrounded by thousands of other people…and they even TRY to be on TV in front of millions more people!

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Adding Connection Points To Create A Compelling Bio For Web And LinkedIn

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Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. You want your bio to include Connection Points – things that your prospects can relate to. People will connect with you when you share something memorable about yourself and your background.

For example, telling people why you are in your business and your background story are excellent connection points that are memorable. 

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Are Your Believers Fighting For You?

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People believe what they want to believe. Even if others feel they are being irrational or not considering available facts, their beliefs often hold strong. Just consider what is happening in politics these days. A simple statement of what one person believes can quickly turn into an argument.

Knowing this, we have to take a look at how we talk to prospective clients when we want them to work with us. Many can make the mistake of telling prospects why your firm is better than the firm they are currently working with,

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