Category Archives: Business

Why Waste A Great Opportunity to Stand Out

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By Maribeth Kuzmeski

It’s easy to
answer questions the way people expect you to, but why not surprise them with
something authentic? We are all often asked, “How are you?” How do you answer
the question? Is there an opportunity there, or do you just waste breath by
answering, “Good.”

I asked a
client this trivial question recently and he replied, “A Box of birds!”

A bunch of birds on branches stand out

I paused and then
he reminded me that he is originally from New Zealand and this means that he is,

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What if Winning Really Was the Only Thing?

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By Maribeth Kuzmeski

After watching my son’s team, Clarkson University, lose in
overtime to Notre Dame in the NCAA Hockey Tournament, I was so disappointed and
sad for the boys, but also proud of the way they prepared, practiced, and
sacrificed for a whole season to get to that one game.

What if the livelihood of your business was similar to a
one-and-done NCAA basketball or hockey tournament game or national championship
football game?

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Winning is Not Easy to Predict (For Everyone but You)

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By Maribeth Kuzmeski

As March Madness in Men’s Division 1 Basketball is upon us
it makes me think about all the prognosticators picking the teams they think
will win it all. Very often, no one is right. For instance, last year, none of
the 17.3 million ESPN brackets selected a perfect bracket in the tournament.

Basketball going into net

Warren Buffett has offered his employees at Berkshire
Hathaway a chance to enter his annual March Madness bracket contest.

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Finding A Memorable Hook

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What makes prospective clients remember us? It’s our
excellent work, right? That’s what I used to think. But there are individuals
that are good at their jobs everywhere. That isn’t exactly in and of itself memorable.
So what can help us become memorable? I think in addition to excellent work, we
all need a hook too.

The name of my company is Red Zone Marketing. When you have
a color in the name of your company,

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Company Culture & Its Impact on Business Growth

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Have you given your company culture much thought lately?

If asked, could your clients describe your firm’s culture?

And what about your team members? Could they define it?

You may be wondering why company culture matters so much. People come to work, they do their job and somehow it works and your business keeps moving forward. I recently came across a company that made me think more about company culture and its greater impact on a company’s growth.

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