Marketing that dramatically impacts sales…
What a novel idea!
Learn the best-practice marketing ideas for increasing sales
Red Zone Marketing specializes in strategies for Standing Out in order to achieve measurable new business growth for financial services firms, mutual fund companies, and broker dealers.
Maribeth Kuzmeski, President of Red Zone Marketing, is a marketing strategist, advisor to financial services companies, bestselling author of seven books, and a professional speaker on topics including marketing, relationship development, and social media.
by Maribeth Kuzmeski
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals
In today’s commoditized marketplace, no matter what product or service you sell, there’s probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.
…And The Clients Went Wild
Combine social media with traditional marketing techniques for breakthrough results!
While social media is doing much to change the marketing landscape, it doesn’t mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?
85 Million Dollar Tips for Financial Advisors
Transform your financial services business, one valuable tip at a time.
This handy book will help you attract and retain the best clients… again and again. Learn the best-in-practice strategies for attracting 15-30 client referrals into your business each month, hosting profitable events, forming strategic alliances, creating a Client Delight™ system, and digging into your natural niche.
The Engaging Child
Raising Children to have relationship skills in the age of technology
Our kids have their Facebook skills down pat. But it’s their face-to-face skills that will matter most in the future. As a parent, you can foster the critical “connecting” skills.
Featured Posts by Maribeth Kuzmeski
In hockey, the hat-trick is when a single player scores three times in one game. It is celebrated by fans who throw their hats out onto the rink to say, “Job exceptionally well-done. Hats off!” What about in your business? What are the three things, that if done exceptionally, would constitute a result worth taking off and throwing a hat?
There are certain key numbers, that when measured regularly, will indicate if it is time to take a moment to step back and celebrate an extraordinary feat.
Are you a problem solver? What about solving the biggest problem in your business? We often spend so much time solving problems for clients that our own business issues are perpetually moved into tomorrow’s pile to be solved later.
Issues and concerns like generating more revenue, marketing to reach more interested prospects, developing a consistent follow up plan for business development, networking, online reputation, creating multi-generational connections, business succession, etc.
The problem with growth in business is that it can make many issues inside the firm highlighted or appear. Growing slow is easy. Growing fast can be challenging, especially when you don’t have an appropriate service model, processes, and/or the right staff in place. Many wish for this “problem,” but when you run into it, it is like a surprise party you absolutely did not want. I have seen firms truly feel that they were prepared,