Marketing that dramatically impacts sales…
What a novel idea!
Learn the best-practice marketing ideas for increasing sales
Red Zone Marketing specializes in strategies for Standing Out in order to achieve measurable new business growth for financial services firms, entrepreneurial-minded corporations, and salespeople.
Maribeth Kuzmeski, President of Red Zone Marketing, is a marketing strategist, advisor to financial services companies, bestselling author of seven books, and a professional speaker on topics including marketing, relationship development, and social media.
by Maribeth Kuzmeski
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals
In today’s commoditized marketplace, no matter what product or service you sell, there’s probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.
…And The Clients Went Wild
Combine social media with traditional marketing techniques for breakthrough results!
While social media is doing much to change the marketing landscape, it doesn’t mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?
85 Million Dollar Tips for Financial Advisors
Transform your financial services business, one valuable tip at a time.
This handy book will help you attract and retain the best clients… again and again. Learn the best-in-practice strategies for attracting 15-30 client referrals into your business each month, hosting profitable events, forming strategic alliances, creating a Client Delight™ system, and digging into your natural niche.
The Engaging Child
Raising Children to have relationship skills in the age of technology
Our kids have their Facebook skills down pat. But it’s their face-to-face skills that will matter most in the future. As a parent, you can foster the critical “connecting” skills.
Featured Posts by Maribeth Kuzmeski
My 20-year-old daughter was recently reading an article in the Wall Street Journal that was making a case for the introverted entrepreneur. She looked over at me and said, “Mom, this article is about you.”
“Me? I’m not an introvert,” I said to her somewhat dismissively. And then after a few minutes I said, “Wait, do you really think I’m an introvert?”
My daughter said, definitively, “Yes.”
I was shocked.
Perception actually can become reality. Thus, there is something very powerful about psychological placebos that we may want to take into account personally and professionally.
If I hear, for instance, that a new restaurant in town is terrible – would that alter my opinion of the restaurant after I ate there myself? If I tell you that you look great in that suit – do you actually look better than you did before?
When speaking with prospective clients, explaining your differences as “better” than others seems logical. After all, isn’t that why someone would choose us and our business over someone else – because we’re the better business? However, this method is not always effective.
For instance, if someone asks why they should do business with you as opposed to the firm across the street – you begin to give them your list of “betters.” You may not say it by using the word better,