Marketing that dramatically impacts sales…
What a novel idea!
Learn the best-practice marketing ideas for increasing sales
Red Zone Marketing specializes in strategies for Standing Out in order to achieve measurable new business growth for financial services firms, mutual fund companies, and broker dealers.
Maribeth Kuzmeski, President of Red Zone Marketing, is a marketing strategist, advisor to financial services companies, bestselling author of seven books, and a professional speaker on topics including marketing, relationship development, and social media.
by Maribeth Kuzmeski
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals
In today’s commoditized marketplace, no matter what product or service you sell, there’s probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.
…And The Clients Went Wild
Combine social media with traditional marketing techniques for breakthrough results!
While social media is doing much to change the marketing landscape, it doesn’t mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?
85 Million Dollar Tips for Financial Advisors
Transform your financial services business, one valuable tip at a time.
This handy book will help you attract and retain the best clients… again and again. Learn the best-in-practice strategies for attracting 15-30 client referrals into your business each month, hosting profitable events, forming strategic alliances, creating a Client Delight™ system, and digging into your natural niche.
The Engaging Child
Raising Children to have relationship skills in the age of technology
Our kids have their Facebook skills down pat. But it’s their face-to-face skills that will matter most in the future. As a parent, you can foster the critical “connecting” skills.
Featured Posts by Maribeth Kuzmeski
Are you doing what you told your clients and prospective clients you would do? If you are, this may be the reason clients don’t refer you as much as they should. To put it simply, you’re not getting the referrals you deserve because you are doing exactly what you promised you would do. And although there is nothing wrong with that, it is not unique or exciting, and it may not cause people to talk about you or your company.
Good businesspeople are referable, for the most part. If you were to ask all of your current clients if they would ever refer business to you, most would say that they would. In fact, for healthy businesses, 80% of the clients on average would say that they would give a referral. So if they say they WOULD give a referral, why don’t they?
Sometimes, if you believe you are delighting your clients and still not receiving regular referrals from them,
When Rocky Wirtz, owner of the Blackhawks, took over the team from his father, he emphatically stated that the team would be a winning franchise again. Then he went about doing something about his statement. Almost immediately, he moved to change everything about the team from the players, to home office staff, to media contracts. And just as important as winning the Stanley Cup (three times now under Rocky), is how he did it. He had a plan that he likely formulated for years prior to his assumption of the team from his late father,