Proactively cultivating relationships is often an afterthought. We are just too busy trying to get through the work of the day. And, relationships are not what we DO in our businesses, right? Well… wrong.
Intuitively we know that relationships are important, but let’s just focus on the logical. When you look back on your sales of last year, evaluate the “why” when thinking about your best clients and your biggest sales. Quantify the value of the referrals you receive,