Your Prospects and Clients Will Believe What They Want to Believe
Sometimes people will just believe what they want to believe. And, what they believe is correct to them. So, is it possible for us to look at this as an opportunity in business? Personally, I think it is a huge opportunity!
Think about what people say and how their beliefs or pre-conceived notions supersede everything else. For instance, people will say:
“I go to McDonald’s because of the healthy choices”
“I read certain men’s magazines for the articles”
Talent or Strategy? Which is More Important?
In sports, the goal is to fill your team with the most talented players that will contribute to winning. However, winning requires more than just talent; it requires a solid strategy. Similar to sports, businesses require both to succeed too. But now ask yourself, is that how your business operates? Do you focus on hiring top quality employees to add to your team AND developing a killer strategy for them to execute?
In financial services practices,
Distractions are Bad for Your Work and Your Brain
The ability to multitask is something some people brag about. It is a popular strategy to get a lot of things done. It is also the way that many people who struggle with being able to focus operate. But is it the most efficient way to great work?
In business and in our personal lives, there seems to be more going on than ever and we are compelled to try to do it all – sometimes all at once.
A Simple Assessment To Evaluate Your Website
Successful new business development may require having a better website. In fact, it may require having a great website. But what defines a great website? It is simple – the site should help you reach your goals. So, what are your goals, and is your site working? Take this quick assessment to evaluate how your site is working for your firm.
Why do you have a website?
a) To communicate with clients
b) To attract cold prospects
c) To convert referrals to appointments
Do you know who is actually going to your site?
The Most Difficult Marketing Effort Outperforms the Rest
Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from conception to results. More often than not, we see marketing strategies stopping and starting, stopping after the strategies begins to work, or never starting at all. It may seem ridiculous that this occurs on such a regular basis, but it is really what we see happen over and over again.
One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.
