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Conversational marketing can have many different forms. The common characteristics just need to include the ability to have two-way communication and be able to have that communication happen in real-time. Typically, conversational marketing occurs either over live chat or over social media.

Conducting market research on your audience will reveal critical information that enables you to understand the best methods for communicating and appealing to them. You can tailor your value proposition to their pain points and approach them as a trustworthy advisor offering meaningful solutions—not just another talking head speaking into the void.