Tag Archives: Authentic Marketing

Authentic is Better Than Professional

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By Maribeth Kuzmeski

Professional or Authentic? Which is the best marketing path? The answer is that a highly professional approach usually feels like it has been created so perfectly for a reason. The messages in your marketing materials may not overtly sell your services. However, a highly professional features-based approach, to a consumer, feels like it may have been created to mask something and definitely to sell. This is why most brochures and the words on your website rarely gets read.

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