Tag Archives: being unique

Why Being Better Isn’t the Best Approach

Share Button

When speaking to prospective clients, explaining your differences as “better” than others seems like a smart approach. However, it’s not always effective.

For instance, if someone asks why they should do business with you as opposed to the firm across the street – you begin to give them your “betters.” You may not say it by using the word better, but it sounds like you will have… better communication, better services, better products,

Continue Reading