I think many people get marketing all wrong. Many will spend much time deciding what they are going to DO for their marketing in 2019. Whether that is hosting prospect events, running a direct mail campaign, requesting referrals from existing clients, or managing social media channels, your approach may be wrong.
I believe you should instead focus more on what you are going to SAY. When you’ve fine-tuned your messaging, you’ll see much better results no matter what your marketing efforts are.