Tag Archives: marketing innovation

Marketing Innovation and Free Thinking Marketing

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This summer I taught an intensive marketing class at Columbia University where the students were required to create a business idea and then design an integrated marketing campaign to promote it. At the end of the course, each group competed to see who had the most compelling marketing campaign to attract new business.

The students were surprisingly quick to write compelling messaging, design ads, create videos, prepare brochures, write sales scripting, design a website and develop social media profiles.

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