Tag Archives: Placebo Effect in Sales

Using The Placebo Effect to Improve Sales

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Woman holding capsule

Perception actually can become reality. Thus, there is something very powerful about psychological placebos that we may want to take into account personally and professionally.

If I hear, for instance, that a new restaurant in town is terrible – would that alter my opinion of the restaurant after I ate there myself? If I tell you that you look great in that suit – do you actually look better than you did before?

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