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The Prospect Predisposition

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By Maribeth Kuzmeski

Your prospect has a predisposition. When prospects meet with you for the first time, usually they already feel positive, negative or neutral about doing business with you. The mindset they come to you with can be a critically important factor in determining whether they will eventually do business with you or not. Why is this the case?

Our predispositions often play out the way we think they will.

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