Tag Archives: referral acquisition

Referral Myth #4: Referral Acquisition is Not a Real Marketing Strategy

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By Maribeth Kuzmeski

Many of your best clients found their way to your firm through referrals. But do you have a system or process for generating the best new clients into your firm? If you don’t, you’re not alone. Having a plan brings focus to obtaining the best leads.

Set a goal for how many referrals you’d like to receive this year. Determine what you will do each week to accomplish that goal.

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