By Maribeth Kuzmeski
Many of your best clients found their way to your firm through referrals. But do you have a system or process for generating the best new clients into your firm? If you don’t, you’re not alone. Having a plan brings focus to obtaining the best leads.
Set a goal for how many referrals you’d like to receive this year. Determine what you will do each week to accomplish that goal. Creating a concrete plan with solid tactics will keep you accountable and focused on referral acquisition. Write it down and share it with your staff!
Breaking the referral myths may change your referral fortunes dramatically. And, the best news is that you can do it without making huge expenditures on traditional marketing. There’s nothing mythical about that!