Tag Archives: Elevator Statement

Create an Elevator Statement That Works with This Powerful Formula

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Describe your value. It should be something that you can do anytime. It should be direct, simple, and understandable to grab the attention of your prospects. However, the key to say something compelling is to avoid blanket statements and generalizations about what you do.  When you describe your value, it should be interesting to the person you’re speaking with.

Here is a simple (yet powerful) formula for creating an interesting elevator statement that works:

  • Focus your message on a target.
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