Tag Archives: placebo effect in business

Can A Placebo Actually Improve Sales?

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Perception can become reality. Thus, there is something very powerful about psychological placebos that we may want to take into account personally and professionally.

If I tell you that you look great in that suit – do you actually look better than you did before? The stories we hear about ourselves, tell ourselves, and the stories others tell about us (whether true or not) can have remarkable results.  Physically and mentally we change based on what we believe to be true.

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How A Placebo Effect Actually Improves Sales

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Perception can actually become reality. There is something very powerful about psychological placebos that we may want to take into account both personally and professionally.

If I tell you that you look great in that suit – do you actually look better than you did before? The stories we hear about ourselves, tell ourselves, and the stories others tell about us (whether true or not) can have remarkable results. Physically and mentally we change based on what we believe to be true.

Continue Reading