Tag Archives: business underdog

Marketing Madness Surprises

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At the NCAA Men’s Basketball Tournament this year, the big underdogs didn’t hold up. They usually don’t. It’s always interesting and fun when the underdog makes a run at the title, but most always, those that are favored end up on top (my team, Syracuse, was not destined to be a winning underdog this year).

In business, most of us are actually the perennial underdog. We are fighting for more people to recognize us,

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