Tag Archives: March Madness

Winning is Not Easy to Predict (For Everyone but You)

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By Maribeth Kuzmeski

As March Madness in Men’s Division 1 Basketball is upon us
it makes me think about all the prognosticators picking the teams they think
will win it all. Very often, no one is right. For instance, last year, none of
the 17.3 million ESPN brackets selected a perfect bracket in the tournament.

Basketball going into net

Warren Buffett has offered his employees at Berkshire
Hathaway a chance to enter his annual March Madness bracket contest.

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Marketing Madness Surprises

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At the NCAA Men’s Basketball Tournament this year, the big underdogs didn’t hold up. They usually don’t. It’s always interesting and fun when the underdog makes a run at the title, but most always, those that are favored end up on top (my team, Syracuse, was not destined to be a winning underdog this year).

In business, most of us are actually the perennial underdog. We are fighting for more people to recognize us,

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