Yes, your website needs to have a great design with layout, graphics and photography and be responsive (so that it looks great on any device). But there are some absolutes for your site that need to be taken into account as well. When considering what your website must have in 2016, start with these 6 absolutes.
1. Clearly define the “one thing” that you want prospects to know about your firm (i.e. our team sets us apart).