Tag Archives: Marketing Outcomes

It’s not about the work – it’s about the outcome!

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When people share that they need more
marketing, early on in my career I understood that this is not what anyone
really wants. No one wants more social media posts, advertising, direct mail,
seminars to run, videos created… or more work to do. No, they just want more
interested people to talk with about their services.

Marketing is not about doing more activity, it’s about increasing
the number of people you can impact. In financial services,

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