The ability to multitask is something some people brag about. It is a popular strategy to get a lot of things done. It is also the way that many people who struggle with being able to focus operate. But is it the most efficient way to great work?
In business and in our personal lives, there seems to be more going on than ever and we are compelled to try to do it all – sometimes all at once.
Successful new business development may require having a better website. In fact, it may require having a great website. But what defines a great website? It is simple – the site should help you reach your goals. So, what are your goals, and is your site working? Take this quick assessment to evaluate how your site is working for your firm.
Why do you have a website?
a) To communicate with clients
b) To attract cold prospects
c) To convert referrals to appointments
Do you know who is actually going to your site?
Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from conception to results. More often than not, we see marketing strategies stopping and starting, stopping after the strategies begins to work, or never starting at all. It may seem ridiculous that this occurs on such a regular basis, but it is really what we see happen over and over again.
One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.
It’s exciting to set New Year’s Resolutions and start off a fresh new year with big goals and ambitions. But the reality, as we all know, is that most resolutions are not kept. Common personal goals are to quit smoking, lose weight, work out regularly, volunteer, save for a vacation, etc. Business related goals might be to always ask for referrals, record a series of informative videos, start a new initiative, write a book, etc.