Think Big, Act Bigger
Has anyone ever told you, or have you thought to yourself, that maybe you are not setting your sights high enough? The problem with that is that there will always be someone who is selling more, making more, or just being more impactful. I just read the new book by Jeffrey Hayzlett called, “Think Big, Act Bigger” and I was surprisingly inspired by his take on how we can push ourselves to higher levels.
Embracing the Introverted Entrepreneur In You
My 20-year-old daughter was recently reading an article in the Wall Street Journal that was making a case for the introverted entrepreneur. She looked over at me and said, “Mom, this article is about you.”
“Me? I’m not an introvert,” I said to her somewhat dismissively. And then after a few minutes I said, “Wait, do you really think I’m an introvert?”
My daughter said,
Using The Placebo Effect to Improve Sales
Perception actually can become reality. Thus, there is something very powerful about psychological placebos that we may want to take into account personally and professionally.
If I hear, for instance, that a new restaurant in town is terrible – would that alter my opinion of the restaurant after I ate there myself? If I tell you that you look great in that suit – do you actually look better than you did before?
Why Claiming to be Better Does Not Work
When speaking with prospective clients, explaining your differences as “better” than others seems logical. After all, isn’t that why someone would choose us and our business over someone else – because we’re the better business? However, this method is not always effective.
For instance, if someone asks why they should do business with you as opposed to the firm across the street – you begin to give them your list of “betters.” You may not say it by using the word better,
The 2 Reasons Your Marketing Isn’t Working
In business, often the reasons for success and failure can be considered very complex. But when you break down marketing successes and failures, there are really just two reasons why a service-based business is not having desired success.
1) You have the wrong strategy; or
2) You have the wrong people implementing the strategy.
More often than not, we are trying to fix the wrong problem.
It seems pretty obvious,
