Five Minutes to Successful Delegation
Delegation is great. Giving up control, philosophy and initial concept, however, is not. In marketing, delegation is often critical to execution, but it’s also where results can start to break down. So, where is the disconnect that leads to this breakdown?
Delegation, as a concept, is fairly simple. You hand over a task or job for another individual to carry out. But, in order for delegation to work, the people that are being delegated to may require the same understanding as you do of the situation,
Why Don’t Value Propositions Work?
The way that Value Propositions are typically created often do not work. Why is that, you ask? Because most of them don’t convey anything memorable or valuable when you use them, and most are not about what the OTHER person actually cares about.
I have been concerned about this for years and as a firm, we have focused on improving this for the advisors we work with. The problem has been defined by a study done by Pershing and multiple articles written on the topic.
Risking New Business by Stepping Out
There are definitive correlations between doing something different, taking potential risks, and finding more success. Have you counted the number of times you have gone outside of your comfort zone? Every day? Every week?
If you go outside of your comfort zone and take even a small risk just one time per day, you could be making opportunities.
What would happen if one day you decide to do something different than what you usually do?
The Less You Talk, The More People Will Like You
Are you likable? Did you know that the best way to become more likable is by NOT talking? (This is a hard lesson for someone who speaks for a living). But there is a catch; remaining silent is not the answer either. Research suggests that the best way to engage with someone is to get THEM to talk.
When you think about it, this makes perfect sense. Consider this – what does the person that you are having a conversation with care more about – themselves or you?
Numbers Don’t Lie: So Why Don’t We Look at Them First?
Numbers don’t lie. But we often lie to ourselves when we don’t know the numbers. Gut decisions are good, but if we can access the numbers to help us make better decisions, the numbers are invaluable.
What numbers am I talking about? I’m talking about results-based numbers, including the following:
1. Future Sales: A number, presented monthly, of new prospects, hot prospects, potential sales, future clients in your pipeline,
