The financial services space is definitely not short on sports references.
“Investing is a marathon. Not a sprint!”
“Your financial advisor is your financial quarterback.”
But have you, as a financial advisor, ever tried taking a cue from the sports world and using it for yourself? Here’s what I mean.
Over the past couple years, the college sports world has been transformed by the changes around name, image, likeness (NIL). They can use their name, image, and likeness for their own monetary benefit. I’ve been personally involved in the effort at Oklahoma State University through our business school and athletic department partnerships, The Brand Squad, and I wrote a textbook for educating student athletes.
In more ways than one, NIL is the perfect recipe for building a personal brand, shaping a marketing strategy, and helping student differentiate themselves in a crowded space; here’s how you can take a page out of the student-athlete playbook and use your own name, image, and likeness as the basis for financial advisor marketing.