Tag Archives: financial advisor marketing

Using your Name, Image, and Likeness to Differentiate as a Financial Advisor

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The financial services space is definitely not short on sports references. 

“Investing is a marathon. Not a sprint!”

“Your financial advisor is your financial quarterback.”

But have you, as a financial advisor, ever tried taking a cue from the sports world and using it for yourself? Here’s what I mean.

Over the past couple years, the college sports world has been transformed by the changes around name, image, likeness (NIL). They can use their name, image, and likeness for their own monetary benefit. I’ve been personally involved in the effort at Oklahoma State University through our business school and athletic department partnerships, The Brand Squad, and I wrote a textbook for educating student athletes.

In more ways than one, NIL is the perfect recipe for building a personal brand, shaping a marketing strategy, and helping student differentiate themselves in a crowded space; here’s how you can take a page out of the student-athlete playbook and use your own name, image, and likeness as the basis for financial advisor marketing.

How Often Do You Ask, “How are we Doing?”

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What if your clients reviewed every interaction they had with you? That may seem like a frightening proposition to financial advisors because of what it might reveal. But isn’t that the point? 

Reviews are nothing to fear, even the critical ones. Because sometimes it takes a few critical reviews to achieve that consistent level of service that produces raving fans.

Don’t Bury the Lede in Financial Advisor Marketing

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Hiding the most relevant pieces of a story within other distracting information is called burying the lede and can be fatal in advisor marketing. The phrase “don’t bury the lede” was originally coined in journalism to teach writers how to grab the attention of their audience, but has since been adopted in marketing for the same reason. 

All too often financial advisors suffer from burying the lede when describing who they are, what they do, and why others should work with them. They lead with irrelevant information or jargon that causes their audience to tune out and miss the most valuable parts of their offer.

How to Create a Client-Attracting LinkedIn Profile

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What is your ideal prospect doing when they land on your LinkedIn profile page? Hopefully, it’s staying and reading through. But how can you be sure?

Here’s the problem: if you have a Linkedin profile, it’s one of the top results people will see when they Google your name or start researching you or your business online.

How Does Your LinkedIn Profile Measure Up?

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Find out how your current LinkedIn profile ranks using this free AI tool. This tool will review your profile, give it a grade, and show you where to make improvements.