Tag Archives: Referrals

Is Your Website Killing Your Referrals?

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Website Killing ReferralsReferral acquisition is no longer reliant on word of mouth. Just a handful of years ago, in order to cultivate referrals, you just needed to deliver good products and service, communicate consistently, and give clients an experience to talk with others about. Today, all of that is still true but becomes meaningless if what they say about you does not match what is found online.

If someone verbally says something like, “You have to go see my financial advisor!

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Be Surprising and Get More Referrals

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Are you doing what you told your clients and prospective clients you would do? If you are, this may be the reason clients don’t refer you as much as they should. To put it simply, you’re not getting the referrals you deserve because you are doing exactly what you promised you would do. And although there is nothing wrong with that, it is not unique or exciting, and it may not cause people to talk about you or your company.

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The Marketing Hat-Trick

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In hockey, the hat-trick is when a single player scores three times in one game. It is celebrated by fans who throw their hats out onto the rink to say, “Job exceptionally well-done. Hats off!” What about in your business? What are the three things, that if done exceptionally, would constitute a result worth taking off and throwing a hat?

There are certain key numbers, that when measured regularly, will indicate if it is time to take a moment to step back and celebrate an extraordinary feat.

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