Author Archives: Maribeth Kuzmeski

The Marketing Hat-Trick

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In hockey, the hat-trick is when a single player scores three times in one game. It is celebrated by fans who throw their hats out onto the rink to say, “Job exceptionally well-done. Hats off!” What about in your business? What are the three things, that if done exceptionally, would constitute a result worth taking off and throwing a hat?

There are certain key numbers, that when measured regularly, will indicate if it is time to take a moment to step back and celebrate an extraordinary feat.

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Solve Your Biggest Business Problem Today: Here’s How

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problem solverAre you a problem solver? What about solving the biggest problem in your business? We often spend so much time solving problems for clients that our own business issues are perpetually moved into tomorrow’s pile to be solved later.

Issues and concerns like generating more revenue, marketing to reach more interested prospects, developing a consistent follow up plan for business development, networking, online reputation, creating multi-generational connections, business succession, etc.

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The Problem with Business Growth

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Business GrowthThe problem with growth in business is that it can make many issues inside the firm highlighted or appear. Growing slow is easy. Growing fast can be challenging, especially when you don’t have an appropriate service model, processes, and/or the right staff in place. Many wish for this “problem,” but when you run into it, it is like a surprise party you absolutely did not want. I have seen firms truly feel that they were prepared,

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Refuse to Be Forgotten by Refusing Generic Answers

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When someone asks you, “how are you doing?” or, “how was your weekend?” how often do you reply with a generic one word answer like “good,” “fine,” or “nice?”

If you find yourself constantly resorting to generic answers when people ask you questions about yourself, it may be time to rethink your approach. So often we drift through our day, not even seeing the opportunities we have in conversations with others. 

A critical question we so often shy away from answering in a powerful way and one that can open doors to a world of opportunity is: “What do you do?”

I have heard even the most seasoned professionals use the old standard,

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How Important is Your Team?

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Is your business a team sport? Do you regularly give credit to your team for the success of your business? Or do you view your success as all your own?

How important is your team? Take some time to consider this question. If you feel you couldn’t do it without the team behind you, how do you give credit to them and show appreciation?

Jordan Spieth, in a post-Masters interview regarding his spectacular Green Jacket win,

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