Did you know that most marketing messages are NOT read by your prospects and clients? Don’t believe it? Ask a few people that have seen your marketing materials – see if they can recall the message. But, there is something you can do to change that fact.
Here are the ways to get others to read your marketing message and listen to what you have to say.
One of the ways to compel people to pay attention is to speak in benefits,
Describe your value. It should be something that you can do anytime. It should be direct, simple, and understandable to grab the attention of your prospects. However, the key to say something compelling is to avoid blanket statements and generalizations about what you do. When you describe your value, it should be interesting to the person you’re speaking with.
Here is a simple (yet powerful) formula for creating an interesting elevator statement that works:
Oftentimes, we act too fast when it comes to pulling the plug on a marketing effort we don’t think is working. So how do you know when or if it is time to pull the plug? It comes down to hard work.
One issue with hard work is that when we dedicate our time, we REALLY want it to pay off. However, sometimes it doesn’t. Occasionally this makes us question whether to put time,
Are women a niche market for financial advisors? Some would consider them to be a niche market. But if women are a niche, then I guess men are too. You rarely, however, hear a business, for instance a financial advisory firm, claim that they are targeting men. Then why women?
There is no question that the key to working with women is an art – but perhaps not in the way you may think.
How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that I think we can apply.
1. Exploit Your Uniqueness. Being different is risky.
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