How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that I think we can apply.
1. Exploit Your Uniqueness. Being different is risky.
When you fill your marketing and website with perfectly created marketing phrases and pictures of models strolling past ocean waves, it’s certainly aesthetically pleasing. Butin order to compel people to read your materials and find out more about your firm, your message must sound authentic. Marketing today should be as authentic as you are. Don’t talk AT your audience with pushy messaging. Talk TO them.
The words you use should be the words your clients and prospects would use to describe their challenges,
Earlier, we shared the first 5 Quick Tips for Getting People to Engage with Your Videos. Today we are bringing you even more quick tips to make your videos pop and to get maximum views of your video content.
Video is an incredibly powerful marketing tool… but in order for it to work you have to get people to watch and like what they see.
You may have video that you have shared on your website, YouTube, in a blog or on social media sites. Here are 5 quick tips for engaging people so they will want to watch your video and connect further with you.
Sometimes we do things in certain circumstances that we normally wouldn’t do…ever. I’m a Green Bay Packer fan, born and raised in Wisconsin. You may have noticed that many Packer fans wear what is commonly referred to as a “cheesehead.” Now, WHAT would possess someone of seemingly normal intelligence to wear a bright yellow foam hat shaped like a wedge of cheese?
Some Packer fans wear these yellow foam hats in public…at a game surrounded by thousands of other people…and they even TRY to be on TV in front of millions more people!
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