Video is an incredibly powerful marketing tool… but in order for it to work you have to get people to watch and like what they see.
You may have video that you have shared on your website, YouTube, in a blog or on social media sites. Here are 5 quick tips for engaging people so they will want to watch your video and connect further with you.
- Create good, interesting content. This is easier said than done. What would people in your target market actually want to learn or find out about you? Ask clients and centers of influence for their feedback on what content would be valuable. Still stumped in regards to content ideas? Use a free tool like https://answerthepublic.com enter a keyword or phrase (ex: retirement planning) and the tool will show you a series of questions people on the web are asking surrounding that topic. It’s a great starting point to get ideas for video topics.
- Get your script properly edited and approved by compliance – BEFORE recording in studio. This will make it much easier to finalize your video without a ton of edits or reshoots.
- Try to record your video in a professional studio with a green screen, proper lighting, microphone and a teleprompter. Make sure you give yourself the best chance to look (and sound) great. And PRACTICE! When speaking, you want to look comfortable speaking about the topic you choose.
- Title the video with something compelling so people know what content they will be watching. This may sound basic, but a catchy title can pull your viewer in. Give them a good reason for viewing. Also give your video a full description that answers clearly why someone would want to watch.
- Make sure the thumbnail picture associated with your video looks like you are someone they’d want to watch. The thumbnail can sometimes be a not-so-attractive, in motion, eyes closed type of screen grab of your video. Don’t be afraid to choose different thumbnails. It’s the first thing people will see before they decide whether or not to push play.
Ready to get started with video? We’ll share more quick tips in an upcoming post!