The 2 Reasons Your Marketing Isn’t Working

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In business, often the reasons for success and failure can be considered very complex. But when you break down marketing successes and failures, there are really just two reasons why a service-based business is not having desired success.

1) You have the wrong strategy; or

2) You have the wrong people implementing the strategy.

More often than not, we are trying to fix the wrong problem.

It seems pretty obvious,

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Video on Your Website is a True Differentiator

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Screenshot_videotrainingHaving video on your website is easier and more effective than ever. You can probably think of a few reasons not to use video; but from a marketing perspective, there are so many more compelling reasons that make integrating video into your site an absolute must. Here are just some of the benefits:

  • Video grabs the viewer’s attention. The internet is filled with text and pictures. Therefore, a short,

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Be Surprising and Get More Referrals

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Are you doing what you told your clients and prospective clients you would do? If you are, this may be the reason clients don’t refer you as much as they should. To put it simply, you’re not getting the referrals you deserve because you are doing exactly what you promised you would do. And although there is nothing wrong with that, it is not unique or exciting, and it may not cause people to talk about you or your company.

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Survey Clients to Assess Referability and Delight

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delightGood businesspeople are referable, for the most part. If you were to ask all of your current clients if they would ever refer business to you, most would say that they would. In fact, for healthy businesses, 80% of the clients on average would say that they would give a referral. So if they say they WOULD give a referral, why don’t they?

Sometimes, if you believe you are delighting your clients and still not receiving regular referrals from them,

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How Winning Plans Help Winning Ideas Succeed

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When Rocky Wirtz, owner of the Blackhawks, took over the team from his father, he emphatically stated that the team would be a winning franchise again. Then he went about doing something about his statement. Almost immediately, he moved to change everything about the team from the players, to home office staff, to media contracts. And just as important as winning the Stanley Cup (three times now under Rocky), is how he did it. He had a plan that he likely formulated for years prior to his assumption of the team from his late father,

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