Did you know that most of your marketing messaging is going unread by your prospects and clients? Don’t believe it? Ask a few people that have seen your marketing materials if they read over the information you provided them. They may have glanced at it, or looked it over quickly, but most did not read it all the way through. So how do you get them to read the marketing content you are so carefully preparing?
Tag Archives: Maribeth Kuzmeski
The Biggest Mistake in Marketing
The number one mistake in marketing is…
… NOT messaging yourself and your business properly. It’s not that you aren’t spending enough money on your marketing. Rather, it is often that you are not presenting yourself and the firm with words that attract and compel people to take action.
I hear from businesses all of the time complaining that their marketing isn’t working, no one engages on social media, the website bounce rate is high (people leave the home page without clicking on any other pages in the site),
Risks that Lead to New Business
There are definitive correlations between doing something different and taking potential risks, and finding more success. Have you counted the number of times you have gone outside of your comfort zone each day or each week?
If you go outside of your comfort zone and take even a small risk just one time per day would you be wasting time or making opportunities? What is the cost/benefit?
What would happen if one day you decide to do something different than what you usually do?
What’s Wrong with Promoting “Retirement Services?”
Many financial advisors specialize in retirement planning and retirement income distribution services. But what if retirement itself is no longer the compelling reason for people to see a financial advisor?
Consider this: Individuals who have great wealth, are inheriting great wealth, and are the future of a financial advisor’s client base don’t actually want to retire. A recent survey from Merrill Edge reveals that 79% of GenXers (1965-1980) don’t think they will retire in the traditional sense and 83% of Millennials (1981-1997) feel they will NEVER retire.
30 Minute Daily Success Challenge
There are definitive correlations between doing something different and taking potential risks, and finding more success. Have you counted the number of times you have gone outside of your comfort zone…each day or week? Once…twice…more?
If you go outside of your comfort zone and challenge yourself to take even a small risk just one time per day, would you be wasting time or making opportunities? What is the cost/benefit of doing something different?