In marketing, delegation is often one of the most critical factors to successful execution. However, delegation can also be the cause of results breaking down.
Delegation as a concept is fairly simple. But, in order for delegation to work, the people that are being delegated to need to have the same understanding as you do of the situation, as well as the goals and objectives. It seems obvious, but this is a recurring and often troubling issue that I see far too often.
A one page brand overview is an incredibly helpful marketing piece that will inform prospects, guide those who could refer you to effectively describe what you do, and will help those within your firm describe the firm consistently as well.
Creating a “Branding One Sheet” can be done quickly and easily. It is not meant to be a large format or trifold brochure with lots of words and detailed design. Just a simple,
A brochure or even your website, filled with perfectly created marketing phrases and pictures of models and ocean waves hitting the shore, certainly are aesthetically pleasing. But in order to compel people to read your materials and find out more about your firm, your message must sound and be authentic. Marketing today should be as authentic as you are.
The words you use should be the words your clients and prospects would use to describe their challenges,
You might not be the type of person who loves to socialize, attend big parties, and network whenever you get the chance. But to be a great connector, you don’t have to. Successful connectors who would be classified as introverts often will enter into a social situation with a plan for those they want to meet and connect with. And, a plan almost always produces better results than going into a networking event or other meeting just “winging it.” To effectively connect with another person,
Your bio should provide the inspiration that a prospect needs to contact you. It should have an interesting narrative about you – not just a laundry list of what you do. People will feel a connection to you based on you sharing more than just a cold list of facts.
For example, tell people why you are in your business and your background story to create excellent connection points that are memorable. What is interesting about you?
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